Sony
Designing an AI shopping experience for Sony
Shaping the interaction model for an AI-assisted product discovery experience.
- Role
Product Design Consultant
- Timeline
9-day engagement
- Scope
AI · Voice · Retail
- Contribution
UX/UI · Interaction
Voice UX · Design system
Overview
Shaping the interaction model for an AI-assisted product discovery experience.
This project is confidential. Reach out directly to learn more.
Voice
Making voice feel natural enough to use.
An unfamiliar interaction needs to feel clear from the first moment.
AI
Designing around uncertainty.
When the system loses the thread, the experience still needs a way forward.
Discovery
Helping people find the right direction.
Suggestions and conversational guidance moved people from questions towards products.
Outcome
From sprint to product direction.
The initial concept was developed during a three to four day sprint and became the direction for further development.
- 9 days
- Engagement
- 3–4 days
- Concept sprint
- Adopted
- As the direction